Environmental factors influencing mobile commerce adoption among SMEs in South Africa: a TOE model perspective

More Matlakala

doi:10.20525/ijrbs.v14i4.3994

Authors

More Matlakala North-West University https://orcid.org/0000-0002-4188-1743

DOI:

https://doi.org/10.20525/ijrbs.v14i4.3994

Keywords:

Mobile commerce, SMEs, customer pressure, supplier pressure, competitor pressure, TOE

Abstract

This study examines the impact of customer, supplier, and competitor pressures on the adoption of mobile commerce (m-commerce) by small and medium-sized enterprises (SMEs) in Polokwane, South Africa. The research follows a quantitative approach, with data collected from 146 randomly selected SMEs out of a total population of 261. A structured questionnaire was used to measure the pressures from customers, suppliers, and competitors, all assessed using a five-point Likert scale. Reliability of the constructs was confirmed with Cronbach's alpha coefficients exceeding 0.7, and the normality of the data was verified through the Kolmogorov-Smirnov test. To analyse the data, ANOVA and regression analysis were applied. The findings reveal that customer, supplier, and competitor pressures significantly influence SMEs’ decisions to adopt m-commerce solutions. These results contribute to the understanding of external factors that shape technology adoption in SMEs, offering both theoretical insights and practical implications. SMEs that respond to these pressures may improve their competitive position by integrating mobile technologies into their operations, leading to better market responsiveness and enhanced business processes. This research provides a foundation for future studies on mobile commerce adoption, focusing on underexplored external influences.

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