Organizational culture effectiveness in Islamic based broadcast company in Indonesia

  • Mira Sekar Arumi Bhayangkara University
Keywords: Organizational Culture Effectiveness, Islamic Value


This survey aims to assess the effectiveness of Islamic organizational culture currently applied in a broadcasting company in Indonesia. This study will evaluate its strengths and weaknesses, as future developments and organizational changes references. To achieve this goal, data were collected from all 45 employees, using the Denison Organizational Culture Survey (DOCS). This survey measures cultural indexes incorporated into four organizational cultural traits that have been proven to sustain a strong influence on organizational effectiveness: involvement, consistency, adaptability and mission (Denison, 2014). The measurement results indicate that measured organizational culture has a greater focus on the internal aspects, like employee performance, than external aspects such as customer satisfaction and innovation. Furthermore, the Islamic organizational culture used, obtains quite optimal measurement results, at consistency and involvement trait which able to achieve scores at the third and fourth quartiles. However, organizations still need to optimize adaptability and mission traits, which scores only capable to achieve first and second quartiles. The lowest value obtained in the goals and objective index, also shows that organizations need to evaluate the clarity of short-term and long-term goals related to accomplishing the company's vision.


Arumi, M., Aldrin, N., & Murti, T. (2019). Effect of Organizational Culture on Organizational Citizenship Behavior with Organizational Commitment as a Mediator. International Journal of Research in Business and Social Science (2147- 4478), 8(4), 124-132.

Brackey, R. (2018, November 30). The Largest Muslim Country Is Not in the Middle East. Retrieved from

Denison, Daniel. R. (1990). Corporate Culture and Organizational Effectiveness. New York: John Wiley & Sons.

Denison, D. R. (2000). Organizational culture: Can it be a key lever for driving organizational change. The international handbook of organizational culture and climate, 18(4), 347-72

Denison, D., Janovics, J., Young, J., & Cho, H. J. (2006). Diagnosing Organizational Cultures: Validating a Model and Method

Denison, D. R., & Mishra, K. A. (1995). Toward a Theory of Organizational Culture and Effectiveness. Organization Science , 204-223.

Denison, R., Nieminen, L. R., & Kotrba, L. (2014). Diagnosing Organizational Cultures: A Conceptual and Empirical Review of Culture Effectiveness Surveys. European Journal of Work and Organizational Psychology 23(1), 145-161.

Guidroz, A. M., & Curran, P. (2009). Denison Organizational Culture Survey Overview of 2009 Normative Database. Ann Arbor, MI:

Hakim, L. (2016). Budaya Organisasi Islami Sebagai Upaya Meningkatkan Kinerja. Iqtishadia, 9(1)

Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context. Online Readings in Psychology and Culture, 2(1).

Pengertian Dakwah: Arti Kata, Istilah, dan Ruang Lingkup (2015, July). Retrieved from

Likert, R. (1961). New pattern of management New York McGraw Hill.

Schein, E. H. (2010). Organizational culture and leadership, John Wiley & Sons.

Susamto, A. A., & Cahyadin, M. (2008). Praktik Ekonomi Islam di Indonesia dan Implikasinya terhadap Perekonomian. Jurnal Ekonomi Syariah Muamalah, 5, 75

How to Cite
Arumi, M. (2020). Organizational culture effectiveness in Islamic based broadcast company in Indonesia. International Journal of Research in Business and Social Science (2147- 4478), 9(1), 55-62.