The influence of entrepreneurial orientation on strategic alliance decision between rural banks and financial technology

Study on people's credit banks and sharia people's financing banks in the Malang financial services authority area




attitude toward work, cognitive, affective, humanistic, entrepreneurial, environment., Strategic Management, banks, Financial Technology (Fintech), Cybersecurity, Cybercrime, Banking


This paper aims to examine the influence of entrepreneurial orientation on strategic alliance decisions between rural banks and financial technology with a case study on People's Credit Banks and Sharia People's Financing Banks in the Malang Financial Services Authority area. This research is quantitative research with data collection methods using questionnaire instruments as a tool to collect data. The study used saturated sampling or census techniques. The sample is a strategic decision maker in BPR and BPRS in the Malang Financial Services Authority (OJK Malang) area which includes Malang City, Malang Regency, Batu City, Pasuruan City, Pasuruan Regency, Probolinggo City and Probolinggo Regency. The results showed that Innovativeness, Proactiveness, and Risk-Taking had a significant and positive effect on strategic alliance decisions between rural banks - fintech companies. That is, the high or low level of Innovativeness, Proactiveness, and Risk-Taking affect the strength or not decisions of BPR's strategic alliance with Fintech.


Download data is not yet available.


Ariño, A., De La Torre, J., & Ring, P. S. (2001). Relational quality: Managing trust in corporate alliances. California Management Review, 44(1), 109–131.

Bérard, C., & Perez, M. (2014). Alliance dynamics through real options: The case of an alliance between competing pharmaceutical companies. European Management Journal, 32(2), 337–349.

Bouncken, R. B., Plüschke, B. D., Pesch, R., & Kraus, S. (2014). Entrepreneurial orientation in vertical alliances: Joint product innovation and learning from allies. Review of Managerial Science, 10(2), 381–409.

Chiou, I., & White, L. J. (2005). Measuring the value of strategic alliances in the wake of a financial implosion: Evidence from Japan’s financial services sector. Journal of Banking and Finance, 29(10), 2455–2473.

Covin, J. G., Green, K. M., & Slevin, D. P. (2006). Strategic process effects on entrepreneurial orientation - Sales growth rate relationship. Entrepreneurship Theory and Practice.

Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10, 75–87.

De Oliveira, A. B., Borini, F. M., Bernardes, R. C., & De Oliveira, M. J. (2016). Impact of entrepreneurial orientation on strategic alliances and the role of top management. RAE Revista de Administracao de Empresas, 56(3), 315–329.

Dyer, J. H., Singh, H., & Kale, P. (2008). Splitting the pie: Rent distribution in alliances and networks. Managerial and Decision Economics, 29(2–3), 137–148.

Eggers, F., Kraus, S., Hughes, M., Laraway, S., & Snycerski, S. (2013). Implications of customer and entrepreneurial orientations for SME growth. Management Decision, 51(3), 524–546.

Gulati, R. (1998). Alliances and Networks. Strategic Management Journal, 19, 293–317.

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (Second). SAGE Publications, Inc.

Hoang, Y. H., Nguyen, N. T. H., Vu, N. B., Nguyen, D. T. T., & Tran, L. H. T. (2021). Toward successful bank-fintech partnerships: Perspectives from service providers in an emerging economy. Asian Social Science, 17(6), 19.

Ireland, R. D., Hitt, M. A., & Vaidyanath, D. (2002). Alliance Management as a Source of Competitive Advantage. In Journal of Management (Vol. 28, Issue 3).

Jiang, X., Jiang, F., Sheng, S., & Wang, G. (2021). A Moderated Mediation Model Linking Entrepreneurial Orientation to Strategic Alliance Performance. British Journal of Management, 32(4), 1338–1358.

Kartawijaya, R., & Hamsal, I. M. (2018). Fintech: Fintech entrepreneurs versus banks in Indonesia. Advanced Science Letters, 24(1), 264–266.

Klus, M. F., Todor, S. L., Holotiuk, F., Moormann, J., & Frederik, M. (2019). Strategic alliances between banks and fintechs for digital strategic alliances between banks and fintechs for digital innovation: Motives to collaborate and types of interaction. The Journal of Entrepreneurial Finance, 21(1).

Lasserre, P. (2003). Global Strategic Management. Palgrave MacMillan.

Li, L., Jiang, F., Pei, Y., & Jiang, N. (2017). Entrepreneurial orientation and strategic alliance success: The contingency role of relational factors. Journal of Business Research, 72, 46–56.

Litwak, E., & Hylton, L. F. (1962). Interorganizational analysis: A hypothesis on co-ordinating agencies. Administrative Science Quarterly, 6(4), 395–420.

Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to perfromance. Academy of Management Review, 21(1), 135–172.

Miller, D. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29(7), 770–791.

Niemand, T., Rigtering, C., Kallmünzer, A., Kraus, S., & Matijas, S. (2017). Entrepreneurial orientation and digitalization in the financial service industry: A contingency approach. In Proceedings of the 25th European Conference on Information Systems (ECIS).

Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship: Theory and Practice, 33(3), 761–787.

Stevenson, H. H., & Jarillo, J. C. (1990). A Paradigm of entrepreneurship: entrepreneurial management. Strategic Management Journal, 11 (5), 17–27.

Teng, B. S. (2007). Corporate entrepreneurship activities through strategic alliances: A resource-based approach toward competitive advantage. Journal of Management Studies, 44(1), 119–142.

Tjemkes, B., Vos, P., & Burgers, K. (2018). Strategic Alliance Management (2nd ed.). Routledge.

Zahra, S. A., & Covin, J. G. (1995). Contextual influences on the corporate entrepreneurship-performance relationship: A longitudinal analysis. Journal of Business Venturing, 10, 43–58.




How to Cite

santoso, D., Ainur Rofiq, & Mintarti Rahayu. (2022). The influence of entrepreneurial orientation on strategic alliance decision between rural banks and financial technology: Study on people’s credit banks and sharia people’s financing banks in the Malang financial services authority area . International Journal of Research in Business and Social Science (2147- 4478), 11(5), 67–75.



Strategic Approach to Business Ecosystem and Organizational Development