The antecedents of repurchase intention in Indonesian e-commerce marketplace customers during the COVID-19 pandemic with age as a moderating variable: A study on e-commerce marketplace customers in Java

Authors

DOI:

https://doi.org/10.20525/ijrbs.v11i5.1880

Keywords:

E-Commerce, Repurchase Intention, Perceived Ease of Use, Shopping Experience, E-Trust, Age Group

Abstract

This study aims to examine the factors that affect customers repurchase intention in the e-commerce marketplace during the COVID-19 pandemic on Java Island in Indonesia, using the extended Technology Acceptance Model (TAM) theory and UI/UX Concept. Perceived ease of use, shopping experience, e-trust, and age are variables that are predicted to affect e-commerce marketplace repurchase intention behavior during the COVID-19 pandemic. The data were collected through an online survey from e-commerce marketplace customers in Java who have had at least two experiences of purchasing goods or services through e-commerce in Java. In total, 250 valid responses were analyzed to test hypotheses using structural equation modeling and multi-group analysis.  The results show that perceived ease of use, shopping experience, and e-trust are found to significantly affect the repurchase intention in e-commerce marketplace. The study also show that e-trust has a role in mediating the relationship between both perceived ease of use towards repurchase intention and shopping experience towards repurchase intention. However, the multi-group analysis did not find any significant differences between shopping experience and repurchase intention across age groups. Finally, this paper ended with some discussions, implications, limitations, and conclusions.

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Author Biographies

Ayu Savitri Dewi, University of Brawijaya

Management Department, Faculty of Economics and Business, University of Brawijaya, Jl. MT. Haryono No.165, Malang, Indonesia.

Fatchur Rohman

Doctor, Management Department, Faculty of Economics and Business, University of Brawijaya,
Jl. MT. Haryono No.165, Malang, Indonesia.

Raditha Dwi Vata Hapsari

Ph.D, Management Department, Faculty of Economics and Business, University of Brawijaya, Jl. MT. Haryono No.165, Malang, Indonesia.

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Published

2022-06-29

How to Cite

Dewi, A. S., Rohman, F., & Hapsari, R. D. V. (2022). The antecedents of repurchase intention in Indonesian e-commerce marketplace customers during the COVID-19 pandemic with age as a moderating variable: A study on e-commerce marketplace customers in Java. International Journal of Research in Business and Social Science (2147- 4478), 11(5), 33–45. https://doi.org/10.20525/ijrbs.v11i5.1880

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Strategic Approach to Business Ecosystem and Organizational Development