The effect of logistics performance determinants on export performance




Logistics Performance, Collaboration, Information Sharing, Strategy, Export Performance


From the mid-1980s, Morocco confirmed its choice to liberalize trade so that international trade could become a lever for development. However, despite these ambitions, the persistence of the trade deficit has led us to reflect on the challenges of exports and the factors that can trigger the emergence of new competition. At this level, logistics has become one of the key factors to circumvent the obstacles that affect the supply of Moroccan exports. This paper aims to study and assess the impact of the determinants of logistics performance on export performance in the Moroccan context. It follows that the general concepts will be defined, and a review of the literature on the importance of the determinants of logistics performance in exporting companies will be presented, as well as the theoretical and practical research work that has studied the impact of determinants of logistics performance on export performance. The data were collected from the logistics directors and managers of 90 Moroccan exporting companies and later were analyzed by using the structural equation modelling technique to test the hypotheses and validate the research model. The results of our empirical study showed that the three determinants of logistics performance (collaboration, information sharing and logistics strategy) positively affect the export performance of Moroccan firms, also, we have distinguished that the three determinants play a very important role in improving the company's activities and strengthening the relationship between suppliers and customers, and finally, we found that all hypotheses of our study are validated. Our study has shown that there are certain determinants of logistics performance (collaboration, information sharing and logistics strategy) that contribute to the improvement of export performance in companies. In addition, we will verify our conceptual model in other countries which would allow us to identify universal trends and we have distinguished that there are other determinants and other important variables that will be integrated in our future research model.


Download data is not yet available.


Ait Lhassan, I., and Daanoune, R. (2019). Supply Chain Performance Measurement Tools: Case of Moroccan Companies. International Journal of Science and Research. 8. 1626-1634.

Barringer, B. R., and Harrison, S. H. (2000). Walking a Tightrope: Creating Value through Interorganizational Relationships. Journal of Management. 26(3):367-404.

Biteau, R. S. (1998). Maitriser les flux industriels: les outils d’analyse. Editions d’Organisation, Paris, 1998.

Bourguignon, A. (2000). Performance et contrôle de gestion. Encyclopédie de Comptabilité, Contrôle de gestion et Audit, Ed. Economica, pp. 931-941.

Bowersox, D. J., Closs, D. J., Stank, T. P., & Keller, S. (2000). How supply chain competency leads to business success. Supply Chain Management Review. 4. 70-78.

Chin, W. W., Peterson, R. A., & Brown, S. P. (2008). Structural equation modeling in marketing: some practical reminders. Journal of Marketing Theory and Practice, 16(4), 287–298.

Chin, W., and Marcoulides, G. (1998). The Partial Least Squares Approach to Structural Equation Modeling. Modern Methods for Business Research. 8.

Churchill, G. A., Ford, N. M., & Walker, O. C. (1974). Measuring the Satisfaction of Industrial Salesmen. Journal of Marketing Research. 11 (August 1974), 254–60.

Daanoune, R., and Ait Lhassan, I. (2016). Capital humain et performance logistique : Cas des entreprises de la région du nord du Maroc. Dossiers de Recherches en Économie et Gestion. Volume 5. Number 2. 194-206.

Daanoune, R., and Ait Lhassan, I. (2018). Impact des pratiques et des compétences de la chaîne logistique sur la performance de l’entreprise : Une étude exploratoire. Revue Marocaine de Management, Logistique et Transport. Volume 3. Number 3. 35-58.

Das T. K., and Teng B. S. (1998). Between Trust and control: developing confidence in partner cooperation in alliances, Academy of Management Review. 23, 3.

Fawcett, S.E., Osterhaus, P., Magnan, G.M., Brau, J.C., & McCarter, M.W. (2007). Information Sharing and Supply Chain Performance: The Role of Connectivity and Willingness. Supply Chain Management. August 2007.

Frohlich, M., and Westbrook, R. (2001). Arcs of Integration: An International Study of Supply Chain Strategies. Journal of Operations Management. 19. 185-200.

George, D., and Mallery, P. (2003). SPSS for Windows Step-by-Step: A Simple Guide and Reference, 14.0 update (7th Edition).

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis. Upper Saddle River. NJ: Pearson Prentice Hall. Vol. 6.

Ho, D., Au, K., & Newton, E. (2002). Empirical Research on Supply Chain Management: A Critical Review and Recommendations. International Journal of Production Research. 40. 4415-4430.

Hubault, F., Noulin, M., & Rabit, M. (1996). La régulation du processus d’action de travail. In P. Cazamian, & M. Noulin (s/d), Traité d’ergonomie (pp. 637-662). Toulouse: Octarès Editions.

Jolibert, A., and Jourdan, P. (2006). Marketing Reseach : méthodes de recherche et d'études en marketing. Publisher: Dunod, Paris

Kaiser H. F., and Rice J. (1974). Little Jiffy & Mark Iv. Educational and Psychological Measurement. 34(1):111-117.

Kumar, K., and Van Dissel, H. G. (1996). Sustainable Collaboration Managing Conflict and Cooperation Interorganizational Systems. MIS Quarterly. 20. 279-300.

Lee, H., and Whang, S. (2000). Information Sharing in a Supply Chain. International Journal of Technology Management. 20. 373-387.

Manning, M. L., and Munro, D. (2007). The survey researcher’s SPSS cookbook, 2nd edn, Pearson Education Australia, Frenchs Forest, NSW.

Manu C., and Fanny P. (2008). Analyse de données avec SPSS, Edition Pearson.

Maurel, C. (2009). Determinants of export performance in SMEs: the case of the French wine industry. International Journal of Wine Business Research. 21. 2. 118-142.

Mentzer, J., Min, S., & Zacharia, Z. (2000). The Nature of Interfirm Partnering in Supply Chain Management. Journal of Retailing. 76. 549-568.

Nesheim, (2001). Externalization of the core: Antecedents of collaborative relationships with suppliers. European Journal of Purchasing & Supply Management. 7(4):217-225.

Oliveira, M., Mccormack, K., & Trkman, P. (2012). Business analytics in supply chains - The contingent effect of business process maturity. Expert Syst. Appl. 39. 5488-5498.

Oliver, N., and Delbridge, R. (2000). The characteristics of high performing supply chains. IJMTM. 2. 532-545.

Park N. K., Mezias J.M., & Song J. (2004). A resource-based view of strategic alliances and firm value in the electronic marketplace. Journal of Management. 30, 1.

Patel, B., Samuel, C., & Sharma, S.K. (2017). Evaluation of agility in supply chains: A case study of an Indian manufacturing organization. Journal of Manufacturing Technology Management. 28. 212-231.

Plauchu, V., and Tairou, A. (2008). Méthodologie du diagnostic de l’entreprise. L’Harmattan, Paris, France, 298p.

Prajogo, D., and Olhager, J. (2012). Supply Chain Integration and Performance: The Effects of Long-Term Relationships, Information Technology and Sharing, and Logistics Integration. International Journal of Production Economics. 135. 514-522.

Qrunfleh, S., and Tarafdar, M. (2013). Lean and agile supply chain strategies and supply chain responsiveness: The role of strategic supplier partnership and postponement. Supply Chain Management: An International Journal. 18.

Rai, A., Patnayakuni, R., Seth, N., & Patnayakuni, N. (2006). Firm Performance Impacts of Digitally Enabled Supply Chain Integration Capabilities. MIS Quarterly. 30. 225-246.

Roy S., Terran L., Chris A., Anthony D. A., & Margaret W. W. (2006). A hidden-state Markov model for cell population deconvolution. J Comput Biol. 13(10):1749-74.

Simchi-levi, D., Kaminsky, P., & Simchi-Levi, E. (2003). Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies. Third Edition. Mc Graw Nill International Edition.

Larson, P. (2001). Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies, David Simchi-Levi Philip Kaminsky Edith Simchi-Levi. Journal of Business Logistics. 22. 2001.tb00165.x.

Singh, K., and Sharma, S. (2014). Executive use of social media for talent acquisiton and recruitment. International Journal of Intercultural Information Management. 4(4), 228–237.

Singh, R., and Gonsalves, T. (2015). A pragmatic approach towards secure sharing of digital objects. Security and Communication Networks. 8.

Tai Y. M. (2011). Perceived value from customers in information sharing services. Industrial Management and Data Sytems. V. 111, N°4, pp. 551-569.

Tan, K. C., Lyman, S., & Wisner, J. (2002). Supply Chain Management: A Strategic Perspective. International Journal of Operations & Production Management. 22. 614-631.

Tan, Q., and Sousa, C. (2015). Leveraging marketing capabilities into competitive advantage and export performance. International Marketing Review. 32. 78-102.

Tenenhaus, M. (1999). L’approche PLS. Revue de Statistique Appliquée. 47 (2), 5-40.

Trainor, K., Rapp, A., Skinner B. L., & Schillewaert, N. (2011). Integrating information technology and marketing: An examination of the drivers and outcomes of eMarketing capability. Industrial Marketing Management, 40(1):162-174.

Verwaal E., and Hesselmans M. (2004). Drivers of supply chain network gouvernance: and explorative study of the Dutch chemical industry. European Management Journal. 2. 4.

Vokurka, R., and Lummus, R. (2000). The Role of Just In Time in Supply Chain Management. International Journal of Logistics Management. 11. 89-98.

Wetzels, M., and Odekerken, G. (2009). Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration. Management Information Systems Quarterly. 33.

Wisner, J. (2003). A structural equation model of supply chain management strategies and firm performance. Journal of Business Logistics. 24. 1-25.

Wu, F., Yeniyurt, S., Kim, D., & Cavusgil, S. (2006). The impact of information technology on supply chain capabilities and firm performance: A resource-based view. Industrial Marketing Management. 35. 493-504.

Zou, S., Taylor, C., & Osland, G. (1998). The EXPERF Scale: A cross-national generalized export performance measure. Journal of International Marketing. 6. 37-58.




How to Cite

Ait Lhassan, I., Ezekari, M., Belamhitou, M., & El Hachimi, I. (2022). The effect of logistics performance determinants on export performance. International Journal of Research in Business and Social Science (2147- 4478), 11(5), 57–66.



Strategic Approach to Business Ecosystem and Organizational Development