NEVES , J. A.; REDDA, E. H.; DE KLERK, N. Influence of special treatment benefits on Generation Y students’ attitude towards retail point-based loyalty programmes: Retail point-based loyalty programmes. International Journal of Research in Business and Social Science (2147- 4478), [S. l.], v. 11, n. 8, p. 24–34, 2022. DOI: 10.20525/ijrbs.v11i8.2028. Disponível em: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/2028. Acesso em: 12 jun. 2025.