Neves , J. A., Redda, E. H., & de Klerk, N. (2022). Influence of special treatment benefits on Generation Y students’ attitude towards retail point-based loyalty programmes: Retail point-based loyalty programmes. International Journal of Research in Business and Social Science (2147- 4478), 11(8), 24–34. https://doi.org/10.20525/ijrbs.v11i8.2028