Applying structural equation model in HBM theory

Case of nutraceutical intake behavior

Authors

DOI:

https://doi.org/10.20525/ijrbs.v9i5.861

Keywords:

Structural equation mode, Model fit, Diabetic mellitus, Health belief model, Nutraceutical

Abstract

Diabetic Mellitus (DM) is a widespread chronic disease around the world, among which type 2 DM (T2DM) shared the majority. It caused multiple severe complications and consequently a high mortality rate. DM complications overwhelm jeopardize the patient’s quality of life. In response to the threats of such complications, some nutraceuticals were developed, including the highly praised bitter melon peptide (BMP). This study aims to apply the structural equation model in HBM. A theoretical model had been developed on the health belief model (HBM), and to test with the structural equation model (SEM) technique to examine the fitness of the theory and the data gathered in this research. A structural questionnaire was developed and used to collect 292 valid responses from DM patients. The SEM results indicated the fitness of the theory and the data were acceptable. Perceived susceptibility of DM complications and perceived benefits of nutraceutical were major predictors of intake behavior, and the association of perceived benefits and behavior was mediated by the patient’s self-efficacy on nutraceutical intake behavior.

Downloads

Download data is not yet available.

Author Biography

Yueh-Cheng E. Pan, Department of Accounting, School of Management,Tunghai University, Taichung, Taiwan.

A graduate student in the accounting department. His research interest mainly on the theories of behavioral accounting in the field of lean management.

Downloads

Published

2020-09-20

How to Cite

Pan, F., & Pan, Y.-C. E. (2020). Applying structural equation model in HBM theory: Case of nutraceutical intake behavior. International Journal of Research in Business and Social Science (2147- 4478), 9(5), 357–366. https://doi.org/10.20525/ijrbs.v9i5.861

Issue

Vol. 9 No. 5 (2020): September

Section

Related Topics in Social Science

License

Copyright (c) 2020 Frank Pan, Yueh-Cheng E. Pan

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

For all articles published in IJRBS, copyright is retained by the authors. Articles are licensed under an open access Creative Commons CC BY 4.0 license, meaning that anyone may download and read the paper for free. In addition, the article may be reused and quoted provided that the original published version is cited. These conditions allow for maximum use and exposure of the work, while ensuring that the authors receive proper credit.