Understanding the Entrepreneurial Intention of Female Entrepreneurs in the Balinese Tourism Industry

Superman is Dead


  • Kunthi Afrilinda Kusumawardani President University
  • Hanif Adinugroho Widyanto President University
  • I Putu Lingga Iswara Deva




entrepreneurship, entrepreneurial intention, female entrepreneur, TPB, Tourism, Bali


This research was conducted to explore the factors predicting the Entrepreneurial Intention among female entrepreneurs in the Balinese tourism industry. The theory of planned behaviour (TPB) framework was utilised as the mediating variables, while Exposure to Role Models, Psychological Characteristics, Entrepreneurship Education, and Access to Financial Capital are used as the exogenous variables. This study used a quantitative method by employing the Likert scale for the questionnaires with a total of 352 respondents and analysed using the Structural Equation Modelling (SEM). This study found that Psychological Characteristics and Entrepreneurship Education had an indirect influence on Entrepreneurial Intention through the mediating variables of Personal Attitude and Perceived Behavioural Control. Access to Financial Capital was also found to have an indirect influence on Entrepreneurial Intention with the Perceived Behavioural Control as the mediating variable


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How to Cite

Kusumawardani, K. A., Widyanto, H. A., & Deva, I. P. L. I. (2020). Understanding the Entrepreneurial Intention of Female Entrepreneurs in the Balinese Tourism Industry: Superman is Dead. International Journal of Research in Business and Social Science (2147- 4478), 9(1), 63–79. https://doi.org/10.20525/ijrbs.v9i1.611