The effects of employer branding and career anchor on intention to leave

An empirical study

  • Pinar Acar Beykoz University
  • Gökhan Yıldırım
Keywords: Employer Branding, Career Anchor, Intention to Leave, Quantitative Research

Abstract

This research aims to investigate the effects of employer branding and career anchor on the intention to leave. The object of this research is the companies operating in the technology, finance and pharmaceutical sectors while the subject is 229 employees. Three variables from the research data were gathered through instruments in the form of valid and reliable questionnaires. Statistical Analysis of the research data used hierarchical regression analysis with the significance in accordance with the output of SPSS 20.0. The review of the findings obtained from the data demonstrated a statistically significant correlation between the employer brand and career anchor; employer brand and the intention to leave. Findings indicated that employer branding has a significant effect on career anchor and intention to leave; career anchor also has a significant effect on the intention to leave. However, the mediator effect of career anchor did not appear in the relationship between employer branding and intention to leave.

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Published
2019-08-18
How to Cite
Acar, P., & Yıldırım, G. (2019). The effects of employer branding and career anchor on intention to leave. International Journal of Research in Business and Social Science (2147- 4478), 8(5), 62-69. https://doi.org/10.20525/ijrbs.v8i5.454
Section
Articles