Does of market attractiveness increasing tourism visiting intention through destination image in rural tourism?
Evidence from Indonesia
The study aims to examine the influence destination image have on tourist visiting intention in the village of Lumpur located at Gunung Raya sub-district, Kerinci Regency, Jambi Province, Indonesia. Similarly, it is also to examine how much the market attractiveness impacts the destination image of rural tourism. Additionally, it set out to also assess the extent to which the support of market attractiveness influences tourist visiting intention through the destination image of the village. This study used a survey method with descriptive and quantitative analysis, and the analytical tool employed is Smart PLS version 3.0 tools. One hundred forty respondents, comprising of both local and foreign tourists, were understudied for the analysis and observations made. The findings showed that market attractiveness has a direct effect on the interests of visitors. Similarly, market attractiveness was established to have a direct impact on tourist’s image. Meanwhile, the destination image also has a direct and significant influence on tourist visiting intention. In conclusion, it was ascertained that the destination image has a substantial effect on the tourist visiting intention, although it has a smaller coefficient of direct influence.
Antara, M., & Prameswari, Y. A. (2018). Push and pull factors of tourists visit the tourism destination of Bali, Indonesia. Journal of Tourism and Hospitality Management, 6(1), 112-120.
Baloglu, S., & Mangaloglu, M. (2001). Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents. Tourism management, 22(1), 1-9.
Barney, J. (1991). Firm Resources and Competitive Advantage. Journal of Management, 17(1), 99-120.
BPS (2017). Kerinci in Figures. http://versilama.kerincikab.go.id/sites/kerincikab.go.id/files/Kerinci-Dalam-Angka-2016.pdf
Brida, J. G., Osti, L., & Barquet, A. (2009). Residents’ Attitudes and Perception towards Cruise Tourism Development: A Case Study of Cartagena de India’s (Colombia). Downloaded from http://ssrn.com/abstract=1622752
Brida, J. G., Osti, L., & Barquet, A. (2010). Segmenting resident perceptions towards tourism—a cluster analysis with a multinomial logit model of a mountain community. International journal of tourism research, 12(5), 591-602.
Cahyoputra, Leonard, AL. (2015). Menpar : Kunci Pariwisata Adalah 3A. Accessed 23 January 2018 from http://www.beritasatu.com/nasional/328219-menpar-kunci-pariwisata-adalah-3a.html
Chen, C. F., & Chen, P. C. (2010). Resident attitudes toward heritage tourism development. Tourism Geographies, 12(4), 525-545.
Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism management, 29(4), 624-636.
Chou, T. Y., Hsu, C. L., & Chen, M. C. (2008). A fuzzy multi-criteria decision model for international tourist hotels location selection. International journal of hospitality management, 27(2), 293-301.
Cravens, D., & Piercy, N. (2013). Strategic Marketing. 10ª Edição. New: McGraw-Hill.
Crompton, J. L. (1977). A recreation system model. Leisure Sciences, 1(1), 53-65.
Davis, R. E., & Stretton, A. O. (1989). Signaling properties of Ascaris motorneurons: graded active responses, graded synaptic transmission, and tonic transmitter release. Journal of Neuroscience, 9(2), 415-425.
Gearing, C. E., Swart, W. W., & Var, T. (1974). Establishing a measure of touristic attractiveness. Journal of travel Research, 12(4), 1-8.
Hunt, J. D. (1975). Image as a factor in tourism development. Journal of travel research, 13(3), 1-7.
Jaafar, M., Ismail, S., & Rasoolimanesh, S. M. (2015). Perceived social effects of tourism development: A case study of Kinabalu National Park. Theoretical and Empirical Researches in Urban Management, 10(2), 5-20.
Leisen, B. (2001). Image segmentation: the case of a tourism destination. Journal of services marketing, 15(1), 49-66.
Massidda, C., & Etzo, I. (2012). The determinants of Italian domestic tourism: A panel data analysis. Tourism Management, 33(3), 603-610.
Meinung, A. (1989). Determinants of the attractiveness of a tourism region. Determinants of the attractiveness of a tourism region., 99-101.
Ministry of Tourism Performance Report (2017) at http://www.kemenpar.go.id/
MM, D. (2018). Conceptual Model of Tourism Destination, Tourism Attraction, and Uniqueness of Resources on Strategic Partnership: A Case Study in West Java–Indonesia. Review of Integrative Business and Economics Research, 7 (1): 248-254
Murdiyanto, E. (2011). Partisipasi Masayarakat dalam Pengembangan Desa Wisata Karanggeneng, Purwobinangun, Pakem, Sleman. Jurnal Sosial Ekonomi Pertanian dan Agribisnis 7(2) : 91-101.
Murdiyanto, E. (2011). Partisipasi masyarakat dalam pengembangan desa wisata Karanggeneng, purwobinangun, pakem, Sleman. Jurnal Sosial Ekonomi Pertanian dan Agribisnis, 7(2), 91-101.
Murianto, M. (2014) Potensi dan Persepsi Masyarakat Serta Wisatawan Terhadap Pengembangan Ekowisata di Desa Aik Berik, Lombok Tengah. JUMPA 1(1).
Pan, B., & Li, X. R. (2011). The long tail of destination image and online marketing. Annals of Tourism Research, 38(1), 132-152.
Qomariah, N. (2017). Impact of Customer Value, Brand Image and Product Attributes to Satisfaction and Loyalty Tourism Visitors in Jember Regency. Mediterranean Journal of Social Sciences, 8(5-1), 129-135.
Ritchie, J. R. B., and Crouch, G.I (2003). The Competitive Destination: A Sustainable Tourism Perspective. Wallingford, UK: CABI Publishing.
San Martín, H., & Herrero, Á. (2012). Influence of the user’s psychological factors on the online purchase intention in rural tourism: Integrating innovativeness to the UTAUT framework. Tourism Management, 33(2), 341-350.
Saputra, D. (2016). Desa Wisata Lempur Kerinci Segera Diresmikan. Diakses pada 15 Desember 2017 dari https://m.antaranews.com/berita/576683/desa-wisata-lempur-kerinci-segera-diresmikan
Simasima, T. Y., Ariani, V., & Ingkadijaya, R. (2017). Analysis of Tourist Travel Pattern for Youth Travel Segment in Ambon Island. TRJ Tourism Research Journal, 1(1), 37-52.
Tasci, A. D., & Kozak, M. (2006). Destination brands vs destination images: do we know what we mean?Journal of vacation marketing, 12(4), 299-317.
World Travel & Tourism Council(2017) http://documents.worldbank.org/curated/en/839781527910281861/pdf/Indonesia-Tourism-PAD-05102018.pdf
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism management, 26(1), 45-56.
Copyright (c) 2019 International Journal of Research in Business and Social Science (2147- 4478)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors contributing to IJRBS agree to publish their articles under the Creative Commons Attribution- 4.0 NC license, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, that the work is not used for commercial purposes, and that in the event of reuse or distribution, the terms of this license are made clear. Authors retain copyright of their work, with first publication rights granted to IJRBS. However, authors are required to transfer copyrights associated with commercial use to the Publisher. The authors agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal
Submission of an article implies that the work described has not been published previously( exceptin the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, it will not be published elsewhere in the same form, in English or in any other languages, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication