An Assessment of Competitive Factors in Medical Tourism
New Research Opportunity for Turkey
DOI:
https://doi.org/10.20525/ijrbs.v7i2.876Keywords:
Medical Tourism, Health Tourism, Competitiveness, Healthcare, StakeholdersAbstract
Increasing globalization of the healthcare sector indicates that there are new opportunities for emerging markets to take a bigger share from the whole healthcare industry. This is realized in the form of medical tourism where people prefer to travel to different destinations to receive medical treatments and services. Medical tourists prefer to travel for several reasons like low cost, high quality care or shorter waiting periods. The industry is growing rapidly and the annual expenditure is estimated to be around US$ 30 billion at the end of 2019. The challenging amount of expenditure whets the appetite of the countries and competitiveness becomes crucial to take more market share in this respect. Therefore the factors that build up competitiveness is identified and assessed thoroughly. This paper makes a literature review on the subject and recommends a New research opportunity for Turkey in this field.
Downloads
References
Aydın G., Karamehmet B., (2017) "Factors affecting health tourism and international healthcare facility choice", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 11 Issue: 1, pp.16-36, https://doi.org/10.1108/IJPHM-05-2015-0018
Carrera, P. M., & Bridges, J. F. (2006). Globalization and healthcare: Understanding health and medical tourism. PubMed, 6 (4), 447–454.
Chambers, D., & McIntosh, B. (2008). Using authenticity to achieve competitive advantage in medical tourism in the English-speaking Caribbean. Third World Quarterly, 29(5), 919–937. doi:10.1080/01436590802106056
Connell, J. (2006). Medical tourism: Sea, sun, sand and ... surgery. Tourism Management, 27(6), 1093–1100. doi:10.1016/j. tourman.2005.11.005
Cook, P. S. (2010). Constructions and experiences of authenticity in medical tourism: The performances of places, spaces, practices, objects and bodies. Tourist Studies, 10(2), 135– 153. doi:10.1177/1468797611403048
Cook, P. S. (2010). Constructions and experiences of authenticity in medical tourism: The performances of places, spaces, practices, objects and bodies. Tourist Studies, 10(2), 135– 153. doi:10.1177/1468797611403048
Crooks, V. A., Turner, L., Snyder, J., Johnston, R., & Kingsbury, P. (2011). Promoting medical tourism to India: Messages, images, and the marketing of international patient travel. Social Science & Medicine, 72, 726–732. doi:10.1016/j. socscimed.2010.12.022
Crooks, V. A., Turner, L., Snyder, J., Johnston, R., & Kingsbury, P. (2011). Promoting medical tourism to India: Messages, images, and the marketing of international patient travel. Social Science & Medicine, 72, 726–732. doi:10.1016/j. socscimed.2010.12.022
Crouch, G. I. (2007). Modelling destination competitiveness: A survey and analysis of the impact of the competitiveness attributes. Gold Coast: Cooperative Research Centre for Sustainable Tourism.
Dulleck, U. and Kerschbamer, R. (2006), “On doctors, mechanics and computer specialists: the economics of credence goods”, Journal of Economic Literature, Vol. 44 No. 1, pp. 5-42.
Dwyer, L., Mellor, R., Livaic, Z., Edwards, D., & Kim, C. (2004). Attributes of destination competitiveness: A factor analysis. Tourism Analysis, 9(1), 91–101. doi:10.3727/1083542041437558
Enderwick P., Nagar S., (2010). The competitive challenge of emerging markets: the case of medical tourism. International Journal of Emerging Markets Vol. 6 No. 4, 2011 pp. 329-350 q Emerald Group Publishing Limited 1746-8809 DOI 10.1108/17468801111170347
Enright, M. J., & Newton, J. (2004). Tourism destination competitiveness: A quantitative approach. Tourism Management, 25 (6), 777–788. doi:10.1016/j.tourman.2004.06.008
Goeldner, C. (1989). The 39th Congress AIEST: English workshop summary. Revue de Tourisme, 44(4), 6–7.
Hall, C. M. (2013). Medical tourism: The ethics, regulation, and marketing of health mobility. London: Routledge.
Heath, E. (2003). Towards a model to enhance destination competitiveness: A southern African perspective. Journal of Hospitality & Tourism Management, 10(2), 124–141.
Holiday Health. Health tourism made simple. 2017. Available from: www.holidayhealth.com/medicaltravel-made-simple/.
Horowitz, M. D., & Rosenweig, J. A. (2007). Medical tourismhealth care in the global economy. The Physician Executive, 33(6), 24–30.
Junio M.M.V., Kim J.H., Lee T.J. (2016). Competitiveness attributes of a medical tourism destination: The case of South Korea with importance-performance analysis, Journal of Travel & Tourism Marketing, DOI: 10.1080/10548408.2016.1182454
Lunt, N., & Carrera, P. (2010). Medical tourism: Assessing the evidence on treatment abroad. Maturitas, 66(1), 27–32. doi:10.1016/j.maturitas.2010.01.017
Mary, S.S.(2014). Medical Tourism in Asia- An overview. Scholars World-IRMJCR,2(2),131-136.
Patients Beyond Borders, (2014). Medical tourism statistics & facts. [online] Available at: http://www.patientsbeyondborders.com/medical-tourism-statistics-facts [Accessed 16 Sep. 2018]
Patients Beyond Borders. Medical tourism statistics and facts. 2015. [cited 2015 Nov 5]. Available from: http://www.patientsbeyondborders.com/medicaltourism-statistics-facts.
Porter, M.E. (1998), The Competitive Advantage of Nations, The Free Press, New York, NY.
Reddy, S. G., York, V. K., & Brannon, L. A. (2010). Travel for treatment: Students’ perspective on medical tourism. International Journal of Tourism Research, 12, 510–522. doi:10.1002/jtr.769
S. Ganguli, A.H.Ebrahim / Case Study: A Qualitative Analysis of Singapore’s Medical Tourism Competitiveness. Tourism Management Perspectives 21 (2017) 74-84
Sandberg D.S., (2017). Medical Tourism: An Emerging Global Healthcare Industry. International Journal of Healthcare Management. Vol.10 No.4 pp.281-289 DOI: 10.1080/20479700.2017.1296213
Smith, M., & Puczko, L. (2009). Health and wellness tourism. Oxford: Jordan Hill.
Transparency Market Research, (2013). Medical Tourism Market – Global industry analysis, size, share, growth, trends & forecast, 2013-2019. [online] Available at: http://www.transparencymarketresearch.com/medical-tourism.html [Accessed 16 Sep. 2018]
Upadhyaya, M., & Swoni, S. (2008). The growth and development of Indian global healthcare destinations. Journal of Marketing & Communication, 4(2), 81–88.
Wongkit, M., & McKercher, B. (2013). Toward a typology of medical tourists: A case study of Thailand.Tourism Management, 38,4 –12. doi:10.1016/j. tourman.2013.02.003
Ye, B. H., Qiu, H. Z., & Yuen, P. P. (2011). Motivations and experiences of Mainland Chinese medical tourists in Hong Kong. Tourism Management, 32, 1125–1127. doi:10.1016/j. tourman.2010.09.018
Yu, J. Y., & Ko, T. G. (2012). A cross-cultural study of perceptions of medical tourism among Chinese, Japanese and Korean tourists in Korea. Tourism Management, 33, 80 –88. doi:10.1016/j.tourman.2011.02.002
Yu, J. Y., & Ko, T. G. (2012). A cross-cultural study of perceptions of medical tourism among Chinese, Japanese and Korean tourists in Korea. Tourism Management, 33, 80 –88. doi:10.1016/j.tourman.2011.02.002
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2018 Seyda Dundar Ege, Yeter Demir Uslu
This work is licensed under a Creative Commons Attribution 4.0 International License.
For all articles published in IJRBS, copyright is retained by the authors. Articles are licensed under an open access Creative Commons CC BY 4.0 license, meaning that anyone may download and read the paper for free. In addition, the article may be reused and quoted provided that the original published version is cited. These conditions allow for maximum use and exposure of the work, while ensuring that the authors receive proper credit.
