Navigating emotional labour: the role of deep acting in enhancing job performance and customer relations in the South African racecourse industry

Abstract

This study aims to examine the effects of deep acting on employees employed at the racecourse. The objective of this study is to examine the effects of deep acting, a type of emotional labour, on the well-being and job performance of service employees in the hotel industry in South Africa. Additionally, the study intends to provide effective coping strategies to minimise any negative consequences of emotional labour. This study employs a qualitative methodology, utilising purposive sampling to choose eight participants from the racecourse industry. The data was gathered using semi-structured in-depth interviews, enabling a thorough investigation of the participants' experiences and perceptions. Thematic analysis was employed to examine the data and discover significant themes and patterns pertaining to the practice of deep acting and its effects. According to the study, sales assistants reported that deep acting was less stressful than surface acting. The practice of deep acting had a positive impact on the job performance and communication abilities of the sales associates, hence contributing to their professional development. Notwithstanding these advantages, certain individuals experienced a sense of being underappreciated by their employers due to the emotional work they performed. The results indicate that engaging in deep acting promotes a heightened sense of empathy towards clients and improves the performance of sales associates as a result of their cumulative work experience. This research emphasises the necessity for organisations, especially those in the hospitality sector, to acknowledge and endorse the emotional labour carried out by their employees. By acknowledging the beneficial aspects of deep acting and providing appropriate coping mechanisms, employers can help alleviate potential negative impacts on employee well-being. Acquiring this comprehension can result in improved management techniques that foster employee contentment and productivity. This study adds to the scarce body of scholarship on emotional work in the South African setting, particularly within the racecourse business. This study presents innovative perspectives on the impact of deep acting on service employees and provides practical approaches for efficiently managing emotional labour. The research highlights the significance of maintaining a balance between employees' self-management and their regulation of client interactions, which ultimately improves the overall quality of customer service and staff satisfaction.