Design Thinking as a Catalyst for Technology Start-Ups

  • Ozan Soyupak Istanbul Technical University
  • Humanur Bagli
Keywords: Design Thinking, Technology Start-ups, Entrepreneurship

Abstract

This study is based on the projects held in a Design Thinking Graduate class in 2016-2017 and 2017-2018 Fall Semesters, in an   industrial design department. Based on the hypothesis that design thinking interventions to entrepreneurship projects will help their development, graduate students were paired with technology start-ups. The aim of the project is to intervene the project development process of technology start-ups with a human centred perspective by the help of the tools of design thinking approach, develop ideas for solving existing problems, also pin out new problems that are not classified as problems by the companies yet. Following this idea, students were required to design and conduct their own process by the help of design thinking approach and related methods. The number of the projects held during the process was 34 and 4 of them will be explained in detail in this paper. This study is significant in terms of investigating how design thinking affects start-up culture as a catalyst, in which phase/s of the projects design thinking is more relevant and effective, how design thinking helps find solutions to missing and premature aspects of entrepreneurship projects.

References

Beckman, S. L., & Barry, M. (2007). Innovation as a learning process: Embedding design thinking. California Management Review, 50(1), 25–56.Retrieved from https://doi.org/10.2307/41166415

Blank, S. G., & Dorf, B. (2012). The startup owner's manual. the step-by-step guide for building a great company. Pescadero, Calif.: K&S Ranch, Inc.

Boratav, K. (1988). Türkiye İktisat Tarihi 1908-1985. İstanbul: Gerçek Yayınevi.

Brown, T. (2008). Design thinking. Harvard Business Review (6), 84.

Curedale, R. A. (2013). Design Thinking: process and methods manual (Design methods series). Topanga, California Design Community College Inc.

Drucker, P. (1985). The Discipline of Innovation. Harvard Business Review, 63(3), 67–72.

Ergen, M. (2014). Girişimci kapital: silikon vadisi tarihi ve startup ekonomisi: Koç Üniv. Yayinlari.

Gilbert, C., & Eyring, M. (2015). Beating the ODDs when you launch a new venture. IEEE Engineering Management Review, 43(1), 22-27.

Glen, R., Suciu, C., C., & Anson, R. (2015). Teaching Design Thinking in Business Schools. The International Journal of Management Education, 13, 182–192.

Hoffman, R., & Casnocha, B. (2012). The start-up of you. New York, NY: Crown Business.

Johansson-Sköldberg, U., Woodilla, J., & Çetinkaya, M. (2013). Design Thinking: Past, Present and Possible Futures. Creativity & Innovation Management, 22(2), 121-146, doi:10.1111/caim.12023.

Kelley, T., & Littman, J. (2005). The ten faces of innovation: IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization. New York, NY: Currency/Doubleday.

Kumar, V. (2013). 101 design methods : a structured approach for driving innovation in your organization. Hoboken, N.J.: Wiley.

Melles, G., Howard, Z., & Thompson-Whiteside, S. (2012). Teaching Design Thinking: Expanding Horizons in Design Education. Procedia - Social and Behavioral Sciences, 31, 162-166, doi:10.1016/j.sbspro.2011.12.035.

Michalko, M. (2006). Thinkertoys : a handbook of creative-thinking techniques. Berkeley, Calif.: Ten Speed Press.

Müller, R. M., & Thoring, K. (2012). Design thinking vs. lean startup: A comparison of two user-driven innovation strategies.

Osgood, C.E., Suci, G., & Tannenbaum, P. (1957). The measurement of meaning. Urbana, IL: University of Illinois Press.

Sabuncu, B. (2014). KOBİ’lerde yenilik ve engellerinin tespitine yönelik bir araştırma. Journal of Business Research, Vol 6. No 1. 103-123.

Tarekegne, W. M., & Gelaneh, A. H. (2019). The Integration of Entrepreneurship Education in to Ethiopian Universities Formal Curriculum. International Journal of Research in Business and Social Science, 8(2), 61-73. https://doi.org/10.20525/ijrbs.v8i2.191

Tübitak (2017). Sermaye Destek Programı. https://www.tubitak.gov.tr/tr/destekler/sanayi/ulusal-destek-programlari/icerik-1512-teknogirisim-sermaye-destegi-programi-bigg Accessed 27 January 2017.

Published
2019-07-03
How to Cite
Soyupak, O., & Bagli, H. (2019). Design Thinking as a Catalyst for Technology Start-Ups. International Journal of Research in Business and Social Science (2147- 4478), 8(4), 59-70. https://doi.org/10.20525/ijrbs.v8i4.289
Section
Articles