The antecedents of repurchase intention in the Indonesian e-commerce marketplace mediating role of trust

Authors

  • Mutiyah Mappeaty Sudirman Management Department, Faculty of Economics and Business, University of Brawijaya, Simpang Coklat Street, 65141, Malang, Indonesia https://orcid.org/0000-0003-0641-2965
  • Siti Aisjah Faculty of Economics and Business, University of Brawijaya, Joyo Grand House Area, 65144, Malang, Indonesia
  • Fatchur Rohman Faculty of Economics and Business, University of Brawijaya, Griyashanta House Area, 65141, Malang, Indonesia

DOI:

https://doi.org/10.20525/ijrbs.v11i8.2149

Keywords:

Perceived ease of use, Perceived security, Repurchase intention, Trust, e-commerce.

Abstract

This study examines the effect of perceived ease of use and perceived security on repurchase intention mediated by the trust of e-commerce marketplace users in Samarinda City. This research was conducted on 150 users of the e-commerce marketplace. Data analysis uses partial least square (SEM-PLS) structural equation modeling with the Smart-PLS 3.0. The results showed that perceived ease of use significantly affected repurchase intention, but perceived security had no significant effect. This study also shows that trust successfully mediates the effect of perceived ease of use and perceived security on repurchase intention. From this research, it is suggested that e-commerce marketplace companies continue to innovate so that the trust felt by users increases. According to the findings of this study, e-commerce marketplace companies should continue to innovate to increase user trust.

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Author Biographies

Siti Aisjah, Faculty of Economics and Business, University of Brawijaya, Joyo Grand House Area, 65144, Malang, Indonesia

Doctor, Faculty of Economics and Business, University of Brawijaya

Fatchur Rohman, Faculty of Economics and Business, University of Brawijaya, Griyashanta House Area, 65141, Malang, Indonesia

Associate Professor, Faculty of Economics and Business, University of Brawijaya.

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Published

2022-11-13

How to Cite

Mappeaty Sudirman, M., Aisjah, S., & Rohman, F. (2022). The antecedents of repurchase intention in the Indonesian e-commerce marketplace mediating role of trust. International Journal of Research in Business and Social Science (2147- 4478), 11(8), 01–10. https://doi.org/10.20525/ijrbs.v11i8.2149

Issue

Vol. 11 No. 8 (2022): Special Issue in November

Section

Strategic Approach to Business Ecosystem and Organizational Development

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Copyright (c) 2022 Mutiyah Mappeaty Sudirman, Siti Aisjah, Fatchur Rohman

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