The effectiveness of using the digital wallet OVO in the Jakarta, Indonesia

Authors

  • Zulhawati
  • Meiliyah Ariani
  • Budi Harsono

DOI:

https://doi.org/10.20525/ijrbs.v11i3.1743

Keywords:

Financial Ability, Promotion, Usefulness Security of Transactions, Electronic Money, Digital Wallet

Abstract

This study aims to determine whether financial ability, promotion, benefit and security are the effects of using OVO digital wallets in the Pesanggrahan area, South Jakarta, Indonesia. The sample in this study amounted to 105 users of Ovo electronic money in the Pesanggrahan area of South Jakarta, Indonesia. Sample selection was done by the random sampling method. The data used in this study is primary data, namely questionnaires distributed to respondents. This analysis method uses descriptive statistical tests, data quality tests, classical assumption tests, data analysis tests, and model suitability tests using the SPSS program. The results of this study indicate that Financial Ability does not have a positive and significant effect, Promotion has a positive and significant effect, Usefulness has a positive and significant effect and Transaction Security has a positive and significant effect on the effectiveness of using OVO digital wallets in the Pesanggrahan area, South Jakarta, Indonesia.

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Published

2022-04-30

How to Cite

Zulhawati, Meiliyah Ariani, & Budi Harsono. (2022). The effectiveness of using the digital wallet OVO in the Jakarta, Indonesia. International Journal of Research in Business and Social Science (2147- 4478), 11(3), 61–72. https://doi.org/10.20525/ijrbs.v11i3.1743

Issue

Section

Strategic Approach to Business Ecosystem and Organizational Development