Quality Management Practices for Improved Performance in Liquor Production Projects
DOI:
https://doi.org/10.20525/ijfbs.v14i1.3966Keywords:
Quality Management Practices, Top management commitment, stakeholder involvement, customer focus, employee empowerment, performance of liquor projectsAbstract
Quality has long been an issue, even in terms of African traditional winemakers, they would go as far as meticulously producing high-quality alcohols to assure that they produce delightful drinks in celebration. However, in modern times, focus on health and economic pressures, has compromised quality in liquor production mostly motivated by profit and dilution measures. The study intends to investigate the effect of Quality Management Practices (QMPs) on performance of liquor production projects in Rulindo District, Rwanda, specifically, top management commitment, Stakeholder involvement, Customer focus and Employee empowerment. The study was grounded on two theories of Quality Management Theory and Performance Theory. A descriptive survey and correlation research designs were employed. The target population was 293 respondents, including Top Management representatives, Key regulatory bodies’ officers (RSB, RRA), Project Partners and Stakeholders (PSF, Rulindo district community leaders), Safety and Health Officers, out of which a sample size of 169 respondents was drawn using Solvin’s formula. Questionnaire, interview, and documentary analysis were used for data collection. A pilot study involving 17 participants was done. Validity was assessed using the Content Validity Index that yielded a value of 0.76 while reliability was measured through Cronbach’s Alpha, yielding a coefficient value of 0.76 which was above the minimum threshold of 0.7. Descriptive and inferential statistics of correlation and regression analysis were done at a significant level of 0.05 using SPSS version 28. The study adhered to ethical consideration, emphasizing on informed consent from participants, maintaining confidentiality, and ensuring anonymity throughout the research process. The findings for four hypotheses were tested at a significance level of ?=0.05, and the results were as follows: top management (P=0.000<0.05); stakeholder involvement (P=0.000<0.05); customer focus (P=0.000<0.05) and; employee empowerment (p=0.000<0.05) does not significantly influence project performance were all rejected. The study concludes that liquor production projects in Rulindo District benefit from top management commitment, stakeholder involvement, customer focus, and employee empowerment, which collectively drive performance improvements. The study recommended that liquor production projects emphasize leadership commitment, inclusive stakeholder participation, customer feedback mechanisms, and regular employee empowerment initiatives to sustain performance. Future research could explore qualitative insights, the long-term impact of these practices, and their applicability to other regions or industries.
Downloads
References
Ahmad, A., & Scott, J. (2020). Employee empowerment and its role in modern organizational strategies. International Journal of Business Management, 12(3), 45-59.
Alvarez, P., & Martinez, R. (2021). Strategic role of top management’s commitment to quality management practices in the liquor industry. Journal of Production Management Studies, 35(2), 58–70.
Ben-Daya, M., et al. (2022). Green quality management: Integrating sustainability and quality practices. Sustainability Management Review, 34(1), 78-92.
Chen, I. M., Santos, V., & Bernd, D. (2021). Structural empowerment in organizations: Impacts on performance and satisfaction. Management Research Review, 43(1), 23–40.
Dahlgaard-Park, S. M., & Dahlgaard, J. J. (2019). Evolving quality management toward sustainability. Total Quality Management & Business Excellence, 30(1-2), 1-16.
Deming, W. E. (1986). Out of the Crisis. MIT Press.
Foster, D. P., & Kaplan, A. G. (2020). Total Quality Management in the Liquor Industry. New York: McGraw-Hill.
Foster, R., & Kaplan, S. (2020). Top management commitment in quality implementation. Harvard Business Review, 98(3), 34-41.
Glover, H., & McKinley, S. (2023). The role of top management commitment in enhancing operational performance in liquor manufacturing firms. Journal of Business Leadership and Innovation, 12(3), 34–49.
Hoyle, D. (2022). ISO 9001 Quality Management Systems Handbook (8th ed.). Routledge.
ISO. (2015). ISO 9001:2015: Quality Management Systems – Requirements. International Organization for Standardization.
Johnson, P., & Rivera, M. (2021). Measuring performance in liquor production projects. Production Management Quarterly, 19(3), 45-67.
Lee, J., Kim, H., Park, S., & Choi, Y. (2020). Customer focus as a driver of innovation. Journal of Product Innovation Management, 37(3), 123-140.
Lin, S., Yang, Y., & Chen, L. (2019). The role of Six Sigma in liquor production efficiency in Japan. Total Quality Management & Business Excellence, 30(5-6), 612-629.
Miller, T., & Carter, D. (2020). Stakeholder involvement in liquor production projects: The role of collaboration and market relevance. Sustainability in Industry Journal, 14(6), 78–92.
Mugisha, J., & Habimana, E. (2023). Top management commitment and operational performance in Rwanda’s liquor production industry. Rwanda Journal of Business and Development Studies, 8(2), 15–25.
Nshimyimana, E., Habimana, J., & Uwizeye, C. (2023). Analyzing quality management practices in Rwanda’s liquor production sector. Rwanda Journal of Business and Economics, 15(3), 27-44.
Ramos, C., & Fernandez, L. (2023). The impact of customer-centric strategies on brand loyalty and profitability in the liquor production industry. Global Journal of Consumer Behavior, 24(2), 98–113.
Singh, R., & Kumar, P. (2022). Top management’s influence on quality improvement initiatives within the liquor production industry in India. International Journal of Operations and Quality Management, 16(3), 75–89.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Mukuru Patrick , Amolo Elvis Juma Amolo

This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors contributing to IJFBS agree to publish their articles under the Creative Commons Attribution- 4.0 license, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, that the work is not used for commercial purposes, and that in the event of reuse or distribution, the terms of this license are made clear. Authors retain copyright of their work, with first publication rights granted to IJFBS. However, authors are required to transfer copyrights associated with commercial use to the Publisher. The authors agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal
Submission of an article implies that the work described has not been published previously( except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, it will not be published elsewhere in the same form, in English or in any other languages, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.