The Moderator Role of Brand Awareness and Brand Loyalty on Consumers’ Online Impulse Buying Behavior
Aaker, D. (1996) Building Strong Brands.Free Press, New York, NY.
Applebaum, W. (1951). Studying Customer Behaviour in Retail Stores. The Journal of Marketing. 16. 2, 172-178.
Barbara L. Gross, B. L. (1994). Consumer Responses to Time Pressure: A Qualitative Study with Homeowners in Foreclosure. Advances in Consumer Research. 21. 120-126.
Beatty, S. E. and M. E. Ferrell. (1998). Impulse Buying: Modeling Its Precursors. Journal of Retailing. 74. 21, 169-191.
Bellenger, D. N., D. H. Robertson and E. C. Hirschman. (1978). Impulse Buying Varies by Product. Journal of Advertising Research. 18. 61, 15-18.
Biswas, A. (1992). The Moderating Role of Brand Familiarity in Reference Price Perceptions. Journal of Business Research. 15. 251-262.
Block, L. G. and V. G. Morwitz. (1999). Shopping Lists as an External Memory Aid for Grocery Shopping: Influences on List Writing and List Fulfillment. Journal of Consumer Psychology. 8. 4, 343-375.
Bloch, P. H. and M. L. Richins. (1983). Shopping Without Purchase: An Investigation of Consumer Browsing Behavior. Advances in Consumer Research. 10,389-393.
Blythe, J. (1997). The Essence of Consumer Behavior. Londan: Prentice Hall.
Buclin, R. E. and C. Sismeiro. (2003). A Model of Web Site Browsing Behavior Estimated on Clickstream Data. Journal of Marketing Research. 11. 249-267.
Byun, S. and B. Sternquistb. (2008). The Antecedents of In-Store Hoarding: Measurement and Application in the Fast Fashion Retail Environment. The International Review of Retail, Distribution and Consumer Research.18.2,133–147.
Crawford, G. and T.C. Melewar. (2003). The Importance of Impulse Purchasing Behavior in the International Airport Environment. Journal of Consumer Behavior. 3.1, 85-98.
Cobb, C. J. and W. D. Hoyer. (1986). Planned Versus Impulse Purchase Behaviour. Journal of Retailing. 62. 4, 384-409.
D’Antoni, J. S. and L. S. Howard. (1973). Impulse Buying Revisited: A Behavioural Typology. Journal of Retailing. 49.1, 63-76.
Dittmar, H. and J. Drury. (2000). Self-Image - Is it in the Bag?: A Qualitative Comparison Between "Ordinary" and "Excessive" Consumers. Journal of Economic Psychology. 21.2, 109-142.
Dodds, W. B., K. B. Monroe. and D. Grewal. (1991). Effects of Price, Brand, and Store Information on Buyers' Product Evaluations. Journal of Marketing Research. 28. 3, 307-319.
Donthu, N. and A. Garcia. (1999). The Internet Shopper. Journal of Advertising Research, 39.52-58.
Gierl, H., M. Plantsch. and J. Schweidler. (2008). Scarcity Effects on Sales Volume in Retail. The International Review of Retail, Distribution and Consumer Research.18. 1, 45-61.
Hair, J. F., Black, W. C., Babin, B. J. and Anderson R. E. (1998). Multivariate Data Analysis. 7th Edition Canada: Pearson Education.
Hausman, A. (2000). A Multi-Method Investigation of Consumer Motivations in Impulse Buying Behavior. Journal of Consumer Marketing. 17. 5, 403-419
Heding, T. Knudtzen, C., F. Bjerre, M. (2009) Brand Management: Research, Theory and Practice. The Consumer Based Approach. Routledge.
Herrington, J. D. and L. M. Capella. (1995). Shopper Reactions to Perceived Time Pressure. International Journal of Retail & Distribution Management. 23.12, 13-20.
Iyer, E. S. (1989). Unplanned Purchasing: Knowledge of Shopping Environment and Time Pressure. Journal of Retailing. 65.1, 40-57.
Jarboe G. R. and C. D. McDaniel. (1987). A Profile of Browsers in Regional Shopping Malls. Journal of the Academy of Marketing Science.15.1, 46-53.
Jensen, T., J. Kees., S. Burton., and F. L. Turnipseed. (2003). Advertised Reference Prices in an Internet Environment: Effects on Consumer Price Perceptions and Channel Search Intentions. Journal of Interactive Marketing. 17. 2, 20 – 33.
Kabiraj, S. and J. Shanmugan. (2011). Development of a Conceptual Framework for Brand Loyalty: A Euro-Mediterranean Perspective. Journal of Brand Management.18.285 – 299.
Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing. 57.1, 1-22.
Keller, K., L. (2003). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Customer Based Brand Equity. Pearon International Education
Kent, R. J. and Allen, C. J. (1994). Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity. Journal of Marketing. 58. 97-105.
Kim, C. (1998). Brand Personality and Advertising Strategy: An Empirical Study of Mobile-Phone Services. Korean Journal of Advertising. 9. 37-52.
Kim, J. (2003). College Students’ Apparel Impulse Buying Behaviors in Relation to Visual Merchandising. Published Doctoral Dissertation, University of Georgia.
Kim S. and M. S. Eastin. (2011). Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping Process. Journal of Internet Commerce. 10. 68-90.
Krishnamurthi, L. and S. P. Raj. (1991). An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity. Marketing Science. 10.2, 172-183.
Kumar, R. and A. Tomkins. A Characterization of Online Search Behavior. Yahoo Research. CA, USA.
Lee, D., A. K. Paswan., G. Ganesh. and M. J. Xavier. (2009). Outshopping Through the Internet: A Multicountry Investigation. Journal of Global Marketing. 22.53-66.
Lii, D. Y. and M. Lee. (2005). Consumers' Evaluations of Online Reference Price Advertisements. International Journal of Commerce & Management. 15. 2, 101-112.
Lin. M. and B. Lee. (2012). The Influence of Website Environment on Brand Loyalty: Brand Trust and Brand Affect as Mediators. International Journal of Electronic Business Management. 10.4, 308-32.
Lin Y. and C. Chen. (2013). Passengers’ Shopping Motivations and Commercial Activities at Airports – The Moderating Effects of Time Pressure and Impulse Buying Tendency. Tourism Management. 36. 426-434.
Macdonald, E. and B. Sharp. (2000). Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication. Journal of Business Research. 48. 5-15.
Madhavaram, S. R. and D. A. Laverie. (2004). Exploring Impulse Purchasing on the Internet. Advances in Consumer Research. 31. 59-66.
McGoldrick, P.J., E. J. Betts. and K.A. Keeling. (1999). Antecedents of Spontaneous Buying Behavior During Temporary Markdowns. Advances in Consumer Research. 26. 26-33.
Nelmapius, A.H., C. Boshoff., A. P. Calitz. and B. R. Klemz. (2004). The Impact of the Information Search Variables, Time Pressure and Involvement, on Buying Behaviour in a Three-Dimensional Hypermedia Computer-Mediated Environment. South African Journal of Business Management. 36.3.
Nunnally, J. C. (1978). Psychometric Theory. 2nd Edition (2nd ed.). New York: McGraw-Hill.
Oliver, R. L. (1996). Varieties of Value in the Consumption Satisfaction Response. Advances in Consumer Research Volume. 23.143-147.
Oliver, R. L. (1999). Whence Consumer Loyalty?. Journal of Marketing. 63.33-44.
Piron, F. (1991). Defining Impulse Purchasing. Advances in Consumer Research. 18. 509-514.Rook, D. W. (1987). The Buying Impulse. Journal of Consumer Research. 14. 21, 189-199.
Priour D. L., G. Cliquet., and G. Fu. (2012). The Combined Influence of Time Pressure and Time Orientation on Consumers’ Multichannel Choice: Evidence from China. The International Review of Retail, Distribution and Consumer Research. 22.5, 526-546.
Rook, D. W. (1987). The Buying Impulse. Journal of Consumer Research. 14. 21, 189-199.
Rook, D. W. and R. J. Fisher. (1995). Normative Influences on Impulsive Buying Behavior. Journal of Consumer Research. 22. 31, 305-313.
Spears, N. (2013). Time Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis. Journal of Advertising. 30. 1, 67-76.
Stern, H. (1962). The Significance of Impulse Buying Today. Journal of Marketing. 26..2, 59-62.
Swain, S. D., R. Hanna. and L. J. Abendroth. (2006). How Time Restrictions Work: The Roles of Urgency, Anticipated Regret, and Deal Evaluations. Advances in Consumer Research. 33. 523-525.
Tabachnick and Fidell (2007) Barbara G. Tabachnick, B. G. and Fidell, L. S. (2007). Using Multivariate Statistics. 5th Edition Canada: Pearson Education.
Taylor, S. A., K. Geluch. and S. Goodwin. (2004). The Importance of Brand Equity to Customer Loyalty. The Journal of Product and Brand Management. 13. 4/5, 217-227.
Tinne, W. S. (2010). Impulse Purchasing: A Literature Overview. ASA University Review. 4. 2, 65-73.
Zhou, L. and A. Wong. (2003). Consumer Impulse Buying and In-Store Stimuli in Chinese Supermarkets. Journal of International Consumer Marketing. 16.2, 37-53.
- There are currently no refbacks.
Copyright (c) 2018 International Journal of Research in Business and Social Science (2147-4478)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
International Journal of Research in Business and Social Science (2147-4478) by Umit Hacioglu is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at www.ssbfnet.com/ojs.