The effects of employer branding and career anchor on intention to leave
PDF

Keywords

Employer Branding
Career Anchor
Intention to Leave
Quantitative Research

How to Cite

Acar, P., & Yıldırım, G. (2019). The effects of employer branding and career anchor on intention to leave. International Journal of Research in Business and Social Science (2147- 4478), 8(5), 62-69. https://doi.org/10.20525/ijrbs.v8i5.454

Abstract

This research aims to investigate the effects of employer branding and career anchor on the intention to leave. The object of this research is the companies operating in the technology, finance and pharmaceutical sectors while the subject is 229 employees. Three variables from the research data were gathered through instruments in the form of valid and reliable questionnaires. Statistical Analysis of the research data used hierarchical regression analysis with the significance in accordance with the output of SPSS 20.0. The review of the findings obtained from the data demonstrated a statistically significant correlation between the employer brand and career anchor; employer brand and the intention to leave. Findings indicated that employer branding has a significant effect on career anchor and intention to leave; career anchor also has a significant effect on the intention to leave. However, the mediator effect of career anchor did not appear in the relationship between employer branding and intention to leave.

https://doi.org/10.20525/ijrbs.v8i5.454
PDF

References

Adıgüzel, O. 2009. Shein'in kariyer çapaları perspektifinde Süleyman Demirel Üniversitesi İİBF öğrencilerinin kariyer değerlerine ilişkin bir araştırma. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 14(2), 277-292.

Ambler T. and Barrow S., 1996. The employer brand Journal of Brand Management Volume 4, Number 3, p. 185 http://facultyresearch.london.edu/docs/96-902.pdf.

Backhaus, K. ve Tikoo, S., (2004). Conceptualizing and researching employer branding. Career Development International , pp.501-517.

Baron, R. M. and Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: conceptual, strategic and statistical considerations. Journal of Personality and Social Psychology, 51, 1173-1182

Briscoe, J. P., Hall, D. T., ve DeMuth, R. L. F. 2006. Protean and boundaryless careers: An empirical exploration. Journal of Vocational Behavior, 69(1), 30-47

Büyüköztürk. Ş. (2009). Sosyal bilimler için veri analizi el kitabı (10. Baskı). Ankara: Pegem Akademi.

Büyüköztürk. Ş., Çokluk. Ö. and Köklü. N. (2011). Sosyal bilimler için istatistik (8. Baskı). Ankara: Pegem Akademi.

Collins, C.J. and Stevens, C.K., (2002). The relationship between early recruitmentrelated activities and the application decisions of new labor-market entrants: a brand equity approach to recruitment. Journal of Applied Psychology, 87(6), pp. 1121–1133.

Crepeau, R G., Connie W. C, Martin D. and Mark E. M. 1992. Career anchors of ınformation systems personnel, Journal of Management Information Systems, 9(2), ss.145-160.

Jiang, J J. and Klein G. 2000. Supervisor support and career anchor impact on the career satisfaction of the entry-level information systems professional Journal of Management Information Systems, 16(3), ss. 219-240.

Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrika, 39(1), 31-36.

Mitchell, T. R., Holtom, B. C., Lee, T. W., Sablynski, C. J., and Erez, M. 2001. Why people stay: Using job embeddedness to predict voluntary turnover. Academy of management journal, 44(6), 1102-1121.

Oğuz, N. (2012) İşveren markası ve kabiliyeti cezbetme üzerine etkisi. Yayınlanmamış Yüksek Lisans Tezi İzmir: E.Ü. SBE.

Rynes, S. L. (1991). Recruitment, job choice, and post-hire consequences: A call for new research directions. In M. D. Dunnette & L. M. Hough (Eds.), Handbook of industrial and organizational psychology pp. 399-444

Schein E. H. 1996. Career anchors revisited: Implications for career development in the 21st century The Academy of Management Executive Vol. 10, No. 4, ss.80-88

Schweiger, D.M. and Denisi, A.S. 1991. Communication with employees following a merger: a longitudinal field experiment. Academy of Management Journal, 34(1), 110-135.

Wernerfelt, B. (1984). A Resource-based View of the Firm. Strategic Management Journal, 5, pp. 171-180.

Authors contributing to IJRBS agree to publish their articles under the Creative Commons Attribution- 4.0 NC license, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, that the work is not used for commercial purposes, and that in the event of reuse or distribution, the terms of this license are made clear. Authors retain copyright of their work, with first publication rights granted to IJRBS. However, authors are required to transfer copyrights associated with commercial use to the Publisher. The authors agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal

Submission of an article implies that the work described has not been published previously( exceptin the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, it will not be published elsewhere in the same form, in English or in any other languages, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication